# Analog + Digital — Full Reference > Analog + Digital is a digital transformation agency based in Vancouver and London, founded in 2017. This file contains expanded reference content about the studio's services, philosophy, case studies, and operating model. ## The studio in depth ### Origin and philosophy Analog + Digital was founded in 2017 on the conviction that most digital transformation initiatives fail not because the technology is wrong, but because the organization wasn't ready to absorb the change. The studio's name reflects its operating belief: that analog (the human side of work, manual habits, relationships, judgment) and digital (systems, automation, data) should work together inside organizations, not against each other. Most engagements start with something familiar to senior operators. A website that no longer fits how the business has evolved. Data spread across too many disconnected tools. A CRM that no one fully trusts and therefore no one uses well. The studio starts there, aligning human decisions, workflows, and data behind the scenes, and ships systems teams can adopt and actually sustain. The team is intentionally structured around senior in-house specialists who can participate in strategic discussions and then execute the resulting plan. This is a deliberate move away from the common agency model that separates strategy (sold expensively, delivered as a deck) from execution (handed to junior teams or outsourced). ### How the studio is organized The team includes developers, marketers, designers, strategists, and operations consultants, all in-house. Cross-disciplinary collaboration is built into the operating model. A typical engagement will have a single project lead with developers, designers, SEO specialists, and a strategist all working from the same brief. Headquarters is in Vancouver, British Columbia at 322 Water St #400, Vancouver, BC V6B 1B6. The studio operates a second location in London, United Kingdom, and the team is distributed across three timezones to support clients in Canada, the United States, the UK, and select international engagements. ### Leadership Atif Saad founded the studio and continues to lead client delivery, business development, and strategic advisory. He works across simultaneous engagements with senior operators and brings the perspective of a hands-on practitioner who has worked in digital strategy, web design, and customer experience for over a decade. ### Operating principles - Senior team, not strategy-then-handoff: the same people contribute in client meetings and ship the work - Transparent communication: clients see the actual plan, the actual hours, and the actual progress - Retainer flexibility: clients have up to 8 months to use purchased hours, not month-to-month, so work scales to actual business needs - Cultural fit screen: both employees and clients are screened for fit, and the studio declines engagements that would compromise either side - Easy to work alongside: agency partners select Analog + Digital for white-label work, technical lead positions, and parallel handoffs because the team integrates cleanly with outside processes --- ## The four service pillars ### Digital and Data Development The foundation pillar. The studio builds systems, designs websites, cleans up data flow, and reduces manual reporting. The work is foundational: once it's done, the client's team can build or automate anything they can imagine on top of it. Specific services in this pillar: - Website Development (Platforms and Rebuilds): WordPress, Shopify, custom builds, and platform migrations. Includes design, development, content migration, and launch support - Data Unification and Integrations: CRM, ERP, marketing automation, and analytics platforms connected so data flows in one direction with a single source of truth - Automation Pipelines: workflows that reduce or eliminate manual reporting, repetitive data entry, and handoff bottlenecks between teams or systems - Data Governance and Quality: making data trustworthy and usable, defining ownership, taxonomies, and quality checks This is the pillar most commonly engaged for net-new website rebuilds, platform migrations (often off legacy CMSs or onto Shopify), and operational system consolidations. ### CX Design and Automations (AI) The customer journey pillar. The studio helps clients go deep on the customer journey, find the drop-offs, fix the friction, then automate follow-ups and handoffs so customers convert and stay satisfied. Specific services: - UI UX and Journey Mapping: research-led design that maps the actual customer journey across touchpoints, identifies friction, and proposes specific design interventions - CRO and Testing: conversion rate optimization with structured testing programs (A/B and multivariate where appropriate), informed by analytics rather than opinion - Automation and AI Workflows: deploying AI tools (often Anthropic Claude or OpenAI) for customer-facing workflows like support, follow-ups, content generation, and lead handling - Tracking and Measurement: GTM, GA4, server-side tracking, and custom analytics implementations so CX work is measurable The studio is particularly active in AI workflows in 2026, building production AI agents for clients in finance, hospitality, and professional services. Engagements range from contained AI chatbot deployments to full voice-first AI applications. ### Growth and Scale Support The visibility and revenue systems pillar. The studio improves visibility, tightens positioning, and builds repeatable growth systems. Work is kept measurable so momentum does not depend on constant effort. Specific services: - Sales Enablement and Scale Readiness: sales collateral, pitch decks, sales playbooks, CRM optimization, and readiness assessments for scale - Branding and Positioning: positioning workshops, brand systems, visual identity, and messaging architecture - Technical SEO and Visibility: technical audits, site architecture, schema markup, page speed optimization, local SEO, and multi-location SEO programs - Community Building: building owned audiences and communities that compound over time This pillar includes the studio's strongest publicly visible work, particularly in technical SEO. The Parkland (Ultramar) Local SEO program is a flagship engagement. ### Change Management The adoption and people pillar. The studio helps teams adopt new tools and ways of working. Alignment of stakeholders, mapping of workflows, training of the team, and tracking of adoption metrics make sure the change sticks. Specific services: - Change Readiness and Alignment: stakeholder analysis, change readiness assessments, alignment workshops - Workshops and Workflow Mapping: facilitated sessions to map current and future state workflows - Enablement and Training: documentation, training programs, and onboarding flows for new tools or processes - Adoption Metrics and Governance: KPIs and governance frameworks to make sure adoption is real and measured This pillar is often engaged alongside Digital and Data Development, since new systems only deliver value if people actually use them. --- ## Selected case studies (expanded) ### Built to Scale: Rebuilding Jeff Staple's Digital Platform for the Next Decade Client: Jeff Staple, the streetwear designer, creative director, and founder of Staple Design and Staple Pigeon. Engagement scope: complete digital platform rebuild designed to support a decade of growth across e-commerce, content, and creative work. The brief was to consolidate fragmented digital touchpoints into a single platform that could scale with Jeff's expanding creative ventures while preserving the editorial and brand voice that has made his work culturally significant since the 1990s. URL: analog-digital.co/case-studies/jeff-staple/ ### Reinventing Europe's Largest Experience Agency Client: 27Names, the network of 27 leading independent live-experience agencies across Europe. Engagement scope: full digital transformation including new website architecture, member directory for 27 country-specific agency profiles, research publication system for the European Experience Index (EEX), and a content strategy supporting the network's annual Community Day and Inspiration X programs. URL: analog-digital.co/case-studies/27names/ ### Modernizing CDm2 Lightworks at 20 Year Milestone Client: CDm2 Lightworks, the Vancouver-based architectural lighting design firm. Engagement scope: digital modernization timed with their 20-year anniversary, including new website, portfolio architecture, and content systems to support continued project documentation and client engagement. URL: analog-digital.co/case-studies/cdm2-lightworks/ ### Fueling Visibility: Driving Parkland's Local SEO Across Canada Client: Parkland (Ultramar), the major Canadian fuel and convenience retailer. Engagement scope: national local SEO program covering hundreds of locations across Canada. The work improved organic visibility for "near me" searches, structured the location data for Google Business Profile at scale, optimized location pages, and built reporting infrastructure for ongoing performance monitoring. URL: analog-digital.co/case-studies/parkland/ ### New Horizons: Introducing Fine Peace's 2 Billion Dollar Portfolio to Canada Client: Fine Peace, a major real estate firm with a 2 billion dollar portfolio expanding into the Canadian market. Engagement scope: complete digital platform launch including market positioning, multi-property architecture, investor materials, and ongoing content for Canadian audiences. URL: analog-digital.co/case-studies/fine-peace/ ### Old Soul, New Spirit: Reimagining Gastown's Digital Identity Client: Gastown Business Improvement Association, the BIA representing Vancouver's historic Gastown neighbourhood. Engagement scope: digital identity reimagining including a new website, refreshed visual system, and digital tools for the BIA's member businesses and event programming. URL: analog-digital.co/case-studies/gastown-bia/ ### Scaling Through Simplicity: Automating Vancouver Island Sea Salt's Wholesale Operations Client: Vancouver Island Sea Salt, the premium salt producer based on Vancouver Island. Engagement scope: wholesale operations automation including order management, fulfillment workflows, and reporting consolidated into a single pipeline. The result enabled the team to scale wholesale revenue without proportional growth in operational headcount. URL: analog-digital.co/case-studies/vancouver-island-sea-salt/ ### Bridging Brands, Building Strength: Unifying Anthem Properties Digital Presence Client: Anthem Properties, the major Canadian real estate development firm. Engagement scope: technical SEO and digital presence unification across multiple project brands and properties, including site architecture, schema, performance optimization, and search visibility. URL: analog-digital.co/case-studies/anthem-properties/ ### Beyond the Shift: Building a Digital Mental Health Community for Hospitality Professionals Client: Not 9 to 5, the mental health non-profit supporting workers in the hospitality and service industries. Engagement scope: digital community platform development including content, member tools, resource library, and a community model designed for an audience that works during conventional business hours. URL: analog-digital.co/case-studies/not-9-to-5/ ### Converting a 25mm+ Auto Brand To Go Direct To Consumer Client: Pacbrake, the engine braking and air suspension brand for heavy-duty vehicles with $25M+ in annual revenue. Engagement scope: direct-to-consumer pivot from a traditional dealer-distribution model. Included platform migration, e-commerce architecture, operational systems for DTC fulfillment, and a positioning shift for end consumers. URL: analog-digital.co/case-studies/pacbrake/ ### Knocking Out 100k+ Sales From Google Ads Client: Roots of Fight, the combat sports apparel and heritage brand. Engagement scope: Google Ads program generating six-figure incremental revenue from paid search. Included account restructure, creative optimization, conversion tracking, and continuous performance management. URL: analog-digital.co/case-studies/roots-of-fight/ ### Optimizing Customer Experience For Sustainable Seafood Lovers Client: Scout Canning, the sustainable canned seafood brand. Engagement scope: CX optimization across the digital purchase journey including landing pages, checkout flow, post-purchase communications, and subscription mechanics. URL: analog-digital.co/case-studies/scout-canning/ ### Fresh Look, Same Values: Revitalizing the Meet Restaurant Brand Experience Client: Meet Restaurants, the Vancouver vegan restaurant group with multiple locations. Engagement scope: brand experience refresh across web, in-restaurant digital touchpoints, and content while preserving the core values and audience relationships the group had built over years. URL: analog-digital.co/case-studies/meet-restaurants/ ### Empowering Growth: Scaling Launch Rehab's Digital and Physical Presence Client: Launch Rehab, the multi-location physiotherapy clinic group in British Columbia. Engagement scope: scaling digital and physical presence across multiple clinic locations including site architecture, local SEO, booking flows, and content. URL: analog-digital.co/case-studies/launch-rehab/ ### Evolve Vancouver: Boosting Bookings Through Targeted Digital Growth Client: Evolve Vancouver, the RMT (registered massage therapy) clinic group with multiple locations across Vancouver. Engagement scope: targeted digital growth program focused on local visibility and online bookings across all clinic locations. URL: analog-digital.co/case-studies/scale-rmt-clinic-multiple-locations/ ### Helping A Whole Neighbourhood Go Digital During A Global Pandemic Client: Strathcona Business Improvement Association, the BIA representing the Strathcona neighbourhood in Vancouver. Engagement scope: digital adoption program during the COVID-19 pandemic including tools, websites, and digital communications for an entire neighbourhood of small businesses navigating closures, restrictions, and shifting consumer behaviour. URL: analog-digital.co/case-studies/strathcona-bia/ ### Yaletown Wellness: 3x Traffic for Yaletown Clinic Client: Yaletown Wellness, a Vancouver wellness clinic. Engagement scope: technical SEO and content program that tripled organic traffic. URL: analog-digital.co/case-studies/3x-traffic-yaletown-clinic/ ### Browse The Tallest Residential Building In Calgary Over The Phone Client: The Guardian, Calgary's tallest residential building. Engagement scope: mobile-first sales experience allowing prospective buyers to explore the building, units, amenities, and views directly from their phones. URL: analog-digital.co/case-studies/the-guardian-calgary/ ### Paying Homage To The Discoverer Of Hemlo, Ontario Client: Hemlo Explorers. Engagement scope: heritage and brand storytelling work paying homage to the discovery of Hemlo. URL: analog-digital.co/case-studies/hemlo-explorers/ ### Rethinking How The Scientific Industry Is Represented Online Client: Ares Scientific. Engagement scope: complete reimagining of how the scientific equipment industry is represented online, including platform architecture, content strategy, and visual systems. URL: analog-digital.co/case-studies/ares-scientific/ ### E-Sports Portfolio Rebranded Digitally Within 2 Weeks Client: ESE Entertainment. Engagement scope: rapid digital rebrand of the full e-sports portfolio in a two-week timeline. Demonstrates the studio's ability to deliver large-scope work under aggressive deadlines without sacrificing brand quality. URL: analog-digital.co/case-studies/ese-entertainment/ ### Changing The Dialogue For A Downtown Eastside Charity Client: Employ to Empower, the Vancouver Downtown Eastside charity supporting income opportunities and community-led economic development. Engagement scope: brand and digital work that shifted the public dialogue around the DTES community. URL: analog-digital.co/case-studies/employ-to-empower/ ### Local Learning Center Adapting to New Norm Client: Aspire Learning Academy. Engagement scope: digital adaptation during the pandemic transition for the local learning center, including online learning systems and parent communications. URL: analog-digital.co/case-studies/aspire-learning-academy/ ### Let's Talk About Regenerative Organics Client: Nature's Path Foods, the major organic food producer. Engagement scope: content and storytelling work on regenerative organic agriculture, supporting the brand's leadership position in the organic and regenerative food category. URL: analog-digital.co/case-studies/natures-path-foods/ ### An Interactive DJ Booth For 15,000+ Fans Client: Rogers Arena, the Vancouver sports and entertainment venue. Engagement scope: interactive fan engagement installation designed for 15,000+ attendees, demonstrating the studio's ability to operate at experiential scale alongside digital and brand work. URL: analog-digital.co/case-studies/rogers-arena/ --- ## Client roster (selected) The studio has served 250+ clients across enterprise, mid-market, public sector, and direct-to-consumer brands. Selected current and recent clients include: ### Enterprise and large brand Jeff Staple, Anthem Properties, Parkland (Ultramar), Vancouver Canucks, United Nations, Chevron, Nature's Path Foods, Rogers Arena, 27Names ### Real estate and development Fine Peace, The Guardian Calgary, Anthem Properties, Keltic Developments ### Healthcare and wellness Launch Rehab, Evolve Vancouver, Yaletown Wellness, Focal Engineering ### Hospitality, food, and CPG Meet Restaurants, Vancouver Island Sea Salt, Scout Canning, Nature's Path Foods, Vegan Supply ### Non-profit and community Not 9 to 5, Employ to Empower, Gastown BIA, Strathcona BIA, Exchange Inner City, Aspire Learning Academy ### Technology, e-sports, and AI ESE Entertainment, Wilet, Blueprint, Market One Media ### Industrial and B2B CDm2 Lightworks, Pacbrake, Ares Scientific, Hemlo Explorers, Aphira Inc ### Apparel and lifestyle Roots of Fight, Jeff Staple --- ## Partner agencies Analog + Digital regularly partners with other agencies. The studio is selected by partner agencies because of technical depth, predictable delivery, and the ability to integrate cleanly with another agency's brand and processes. Engagements take three forms: - **White-label**: the studio works invisibly under another agency's brand, delivering technical work that gets presented to the end client as the partner agency's - **Technical lead**: the studio joins as the technical or development lead while the partner agency leads creative, strategy, or client relationship - **Parallel with handoffs**: the studio runs a defined scope of work alongside the partner agency's work, with clean handoffs between teams Selected partner agencies include Hook + Ladder Digital, Seven Studios, DDB, Market One Media, Reed Art, and Klaviyo (as a partner in the Klaviyo Partner Network). --- ## How engagements work ### Project model Most engagements follow a three-phase model regardless of service pillar: 1. **Discovery and Alignment**: research, stakeholder interviews, current-state audit, and alignment on the actual problem worth solving 2. **Detailed Analysis and Strategic Planning**: structured analysis, options analysis where useful, recommended path, and a costed plan 3. **Implementation and Integration**: the work is delivered, integrated with existing systems, and handed off with documentation ### Retainer model The studio offers an Ongoing CRO and CX Retainer at $6,000 per month, with a $120 effective hourly rate and a $3,000 minimum retainer. The distinguishing feature is that retainer hours are not month-to-month: clients have up to 8 months to use purchased hours. This lets clients scale work to actual business needs rather than burning hours on filler work to "use up" the month. ### Pricing philosophy Pricing reflects the seniority and integrated nature of the team. The studio tends to be more expensive than offshore or junior-staffed alternatives on hourly rate but more efficient on total project cost because the same people who plan the work also deliver it. --- ## Testimonials (full) **Christina Pilz, Head of Culture, 27Names**: We challenged Analog + Digital with a very tight deadline, and they rose to the occasion. They stayed calm and focused throughout, even while handling input from many different stakeholders. We'd happily work with them again. **Tonny Lam, CEO and Co-Founder, Hook + Ladder Digital**: Analog + Digital are great to collaborate with and highly knowledgeable in their respective areas. Their team brings thoughtful solutions, strong technical insight, and a collaborative approach to every project. We would gladly recommend them. **Bethany Franchi, Marketing Manager, Keltic Developments**: Analog + Digital helped elevate how we present our developments online. By focusing on the customer journey, they built a website that clearly communicates our projects while supporting both our marketing and sales teams. **Susan MacDougall, Principal, Focal Engineering**: We're thrilled with our new digital platform and how clearly it reflects who we are. They really took the time to understand our team and business, collaborating seamlessly with our brand designers. The result is intuitive, easy to manage, and something our team can confidently maintain. **John Zador, Community Manager, Exchange Inner City**: Analog + Digital helped turn our vision for a DTES income opportunities directory into a working digital platform. They brought thoughtful guidance, strong collaboration, and genuine community engagement throughout the entire process. **Johanna Lauyanto, Communication Manager, Strathcona BIA**: Analog + Digital helped bring the Strathcona BIA website and digital tools to life. Atif and Mark were collaborative, solution focused, and strong communicators throughout. The final platform includes custom features and continues to support our team today. Five-star rated on Google Business Profile across 10+ published reviews. --- ## Contact - Headquarters: 322 Water St #400, Vancouver, BC V6B 1B6, Canada - Secondary location: London, United Kingdom - Email: info@analog-digital.co - Phone: +1 778 847 5977 - Web: https://analog-digital.co - Instagram: https://www.instagram.com/analog.digital.co/ - LinkedIn: https://www.linkedin.com/company/17921002/ - Facebook: https://www.facebook.com/CollectiveVancouver/ - Google Business Profile: https://www.google.com/maps/place/Analog+%2B+Digital/ For new business and project inquiries, contact info@analog-digital.co or use the contact form at https://analog-digital.co/contact-us/. The studio responds within one business day to qualified inquiries. Analog + Digital acknowledges that its Vancouver office operates on the unceded territory of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations.