We automated Vancouver Island Sea Salt’s wholesale processes by implementing a streamlined Shopify solution, reducing administrative overhead by 80%. This empowered the team to focus more effectively on new customer acquisition and strategic growth.
Vancouver Island
Sea Salt
About The Client
Vancouver Island Sea Salt is renowned for harvesting premium, sustainably-produced sea salt prized for its crisp, clean taste reflective of the Pacific Northwest’s pristine waters. Esteemed by chefs and food enthusiasts alike, the company’s artisanal salt has built a loyal customer base. However, as demand grew, Vancouver Island Sea Salt found its wholesale operations increasingly strained due to manual processes and limited digital automation. To efficiently scale their business, they needed a robust, streamlined solution that could automate their wholesale processes while enhancing the customer experience.
Step One
Discovery and Alignment
We began by conducting an in-depth digital workshop with Vancouver Island Sea Salt’s team, analyzing their existing wholesale operations to fully understand their business requirements and constraints. An operations audit was carried out to identify bottlenecks, inefficiencies, and opportunities for automation. Through comprehensive discussions, we established clear objectives, defined necessary capabilities, and developed an initial wholesale implementation roadmap to streamline their scaling process.
Step Two
Detailed Analysis and Strategic Planning
With clear insights from our initial analysis, we systematically categorized Vancouver Island Sea Salt’s wholesale customers, strategically determining which customers could be seamlessly transitioned into automated processes versus those needing dedicated customer support. Additionally, we conducted a thorough evaluation of multiple wholesale management platforms, including Salesforce, Shopify, and Zoho. Following extensive process mapping alongside the client, Shopify emerged as the optimal solution due to its simplicity, scalability, and seamless integration potential. We subsequently consolidated all operations under a single domain, creating a unified digital platform that streamlined all wholesale activities.
Step Three
Implementation and Integration
The Shopify-based wholesale platform was successfully implemented, automating 80% of Vancouver Island Sea Salt’s wholesale processes. New features included capabilities for customers to easily auto-reorder, schedule flexible payments within net 30 to 60-day terms, and ship seamlessly to multiple locations. These automations significantly reduced administrative overhead, allowing the internal team to redirect their focus toward acquiring new wholesale clients and strategically expanding their market reach.
Results and Impact
The transition to an automated wholesale platform has dramatically streamlined Vancouver Island Sea Salt’s operational efficiency. With the wholesale process now largely automated, internal resources have shifted from managing transactions to driving strategic growth and cultivating new business relationships. Enhanced customer convenience has improved satisfaction, while operational efficiencies have empowered the company to scale their wholesale business sustainably and strategically.
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