Evolve Vancouver

Evolve Vancouver, a forward-thinking medical clinic, needed to increase organic website traffic and convert more visitors into booked appointments. At Analog Digital, we developed a tailored digital marketing strategy that combined advanced SEO techniques with targeted Google Ads, transforming their online performance and paving the way for growth and expansion.

Key Results

10
10x Increase in Non-Branded Traffic in 10 Months
40
Additional Patients in 1 month
1
Ranked 1st on Google Maps for key terms.

The Challenge

Industry: Medical Clinics

Scope: Search Engine Optimization, Google Ads

Before our intervention, Evolve Vancouver faced several significant obstacles:

  • Low Organic Website Traffic: Their website wasn’t ranking high in search engine results, leading to limited visibility among potential patients.
  • Insufficient Booked Appointments: Despite offering excellent healthcare services, the clinic struggled to convert online visitors into patients. Being a new clinic, it was more difficult to get new patients through the door.
  • Competitive Market Pressures: In a crowded local market, standing out online was a constant challenge. Especially against much bigger clinics that had more availability and brand recognition.
  • No Lead Attribution: They couldn’t track how online efforts impacted bookings, limiting their ability to measure success.

Our Approach

To address these challenges, we devised a comprehensive digital marketing strategy focusing on two core areas: SEO and Google Ads.

Step One

SEO Strategy

Local SEO Focus:
Recognizing that most of Evolve Vancouver’s patients were local, we implemented targeted keyword optimization to optimize Google My Business within a 3km radium.. Enhancements to their Google My Business profile and consistent local listings helped boost visibility in local search results.

Step Two

Landing Page Design + SEO Optimization

  • We developed informative, patient-centric landing pages, addressing how Evolve Vancouver differentiates from the competition and other content addressing common healthcare questions. This not only engaged visitors but also improved the site’s authority and organic search performance.
  • We conducted an in-depth audit to identify the main keywords Evolve Vancouver should target. By looking at keyword and competitive data, we identified that by going in depth in the service pages, we’re able to outrank our local competitors and strengthen our online presence.

Step Three

Strategic Google Ads Campaigns

Our paid ads strategy included:

  • Targeted Ad Creation: We crafted a compelling ad copy that highlighted the unique strengths of Evolve Vancouver. Ads were carefully designed to resonate with local patients and direct them to the newly built, well-optimized landing page.
  • Budget & Bid Management: By managing ad spend meticulously, we ensured every dollar contributed to driving high-quality leads.
  • Conversion Tracking: Our expertise in Jane.app allows us to see which specific ad led to patient bookings. Implementing robust conversion tracking enabled us to monitor the performance of each ad in real time, facilitating quick adjustments in the ad campaign, that allows us top enhance campaign effectiveness.

The Results

10
organic traffic in 1 year.

Through our targeted SEO initiatives, organic traffic increased significantly—bringing a higher volume of potential patients to the website.

20
new patients in 1 month

Enhanced visibility and optimized user experience led to a marked rise in online appointment bookings.

2
location opened

The overwhelming success of the campaign empowered Evolve Vancouver to open an additional clinic location to meet growing patient demand.

Client Testimonial

”I’ve been working with Mark for about a year and a half. Mark works on our google ads and SEO optimizing for google my business as well as my website. We have seen continual growth in the business since working with him - including major jumps in google rankings for google my business page. With his help, I feel confident that my business is being taken care of without needing to check in constantly. I would highly recommend marketing services from Analog + Digital!

Ryan BFounder at Evolve Vancouver

Ready to Drive More Patients to Your Clinic?

If your clinic is struggling to attract new patients or improve online visibility, Analog Digital can help. We specialize in creating high-converting websites, SEO strategies, and paid ad campaigns that deliver measurable results.

Request Your Free Website Audit Today

We’ll assess your current website performance, identify issues, and provide actionable strategies to help you grow your clinic.

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