Pacbrake

For more than 50 years, Pacbrake has designed, developed and manufactured engine and exhaust brake solutions for OEMs, military and aftermarket customers. Pacbrake supplies some of the largest commercial engine and truck builders in North America, Asia and Europe.

About The Client

Industry: Car Parts, Automotive

For more than 50 years, Pacbrake has designed, developed and manufactured engine and exhaust brake solutions for OEMs, military and aftermarket customers. Pacbrake supplies some of the largest commercial engine and truck builders in North America, Asia and Europe.

To complement the tow/haul solutions, Pacbrake has a growing line of heavy duty air spring kits that aid to eliminate the issues of your truck’s stance when under tow for an overall smooth and safe ride. Pacbrake also specializes in various valving solutions for diesel engine applications. Current with today’s standards, Pacbrake designs and develops valves that push the limits on environments, temperatures, torques and control strategies.

Step One

An SEO audit to uncover what's wrong.

Analog Digital started with a full SEO audit to determine the gaps in SEO on the PacBrake website. Our Full SEO Audit analyzed each page of the website to check on-page SEO elements such as headers, backlinks, customer experience and quality of web copy.

We also took a look at the technical aspects of the site such as site speed, crawlability, mobile responsiveness and other technical SEO factors to determine the root cause of their poor rankings on key terms.

Additionally, we analyzed competitors SEO of Pacbrake to determine where they are ranking for targeted keywords and malicious backlinks.

Step Two

SEO execution with a plan.

Our full SEO audit uncovered insights that help us further optimize the site. Throughout the next 3 months, we optimized the site by focusing on targeted keywords for each page and merging pages to prevent keyword cannibalization from occurring.

At the same time, we optimized the site further by improving their page speed and fixing the technical issues on the site such as broken links and duplicate content issues.

In the next few months, we also removed malicious backlinks, optimized their user experience and kickstarted a new digital ad campaign to improve their advertising strategy.

Step Three

Traffic in all the right pages.

Pacbrake saw a 53% increase in Organic Traffic the month after we implemented our recommendations. By targeting a specific keyword on each, we were able to increase our organic rankings and see a bump in parents visiting the website.

Additionally, the optimization done in removing malicious low ranking backlinks saw an increase in their average ranking from 4.3 to 4.7. The additional 3 reviews from our review campaign also indirectly caused a negative review that was previously highlighted to be pushed down by the experiences of other happy parents.

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