By transforming Launch Rehab’s digital infrastructure and automating customer interactions, we enabled efficient expansion to additional clinics. Enhanced analytics allowed the team to strategically scale their business operations and accurately track ROI.
Launch Rehab
About The Client
Launch Rehab is a premier rehabilitation center renowned for its personalized physical therapy programs. Utilizing advanced medical technologies and innovative treatment approaches, Launch Rehab consistently achieves superior patient outcomes. Despite receiving overwhelmingly positive customer feedback, Launch Rehab recognized that their digital presence and online customer experience were not aligned with the quality and innovation reflected in their physical services. To capitalize on growing demand and streamline expansion efforts, Launch Rehab required a comprehensive digital strategy and refined user experience.
Step One
Discovery and Alignment
We initiated the collaboration through targeted digital workshops involving Launch Rehab’s internal team and key stakeholders. This collaborative environment allowed us to clearly identify business objectives, brand expansion opportunities, and current limitations within their existing digital strategy. In parallel, we performed a detailed digital audit and analytics review to understand precisely which tools and processes were underutilized or absent. This step established a strong foundation for the forthcoming enhancements to Launch Rehab’s digital infrastructure and user experience.
Step Two
Detailed Analysis and Strategic Planning
Leveraging insights from our initial discovery, we strategically redesigned Launch Rehab’s website. Our detailed plan included expanding SEO-focused pages to significantly improve organic search visibility and attract a broader audience. Additionally, we enhanced the overall user interface and experience, creating an intuitive, frictionless journey that made booking appointments seamless and straightforward for customers. Alongside these improvements, we strategically rebuilt their Google Ads campaigns, optimizing ad spend and significantly enhancing their effectiveness to drive measurable returns on investment.
Step Three
Implementation and Integration
Working closely with Launch Rehab’s internal team, we implemented the newly developed website, seamlessly integrating advanced analytics tracking across all digital touchpoints. This enabled Launch Rehab to precisely monitor user behavior, website performance, and marketing effectiveness. With comprehensive digital measurement now in place, Launch Rehab gained a clear view of their online ROI, empowering data-driven decisions regarding the optimal timing and locations for expanding their physical clinic presence.
Results and Impact
The strategic digital enhancements significantly improved Launch Rehab’s online customer experience, driving higher engagement and increased appointment bookings. With improved analytics and targeted digital advertising, Launch Rehab confidently expanded operations to additional clinic locations throughout Vancouver. The comprehensive digital measurement now available ensures informed, strategic decisions, enabling precise calculation and assessment of ROI for further expansions.
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