Creating a transparent platform that is designed for both investors and e-sports enthusiast in less than 2 weeks.
About The Client
Industry: E-Sports, Public Markets
ESE Entertainment is a Europe based entertainment and technology company focused on gaming and esports, particularly on media rights relating to esports, physical and digital content creation and distribution of esports related content.
ESE is focused on bridging Europe, Asia, and North America. The company was founded in 2019 by Konrad Wasiela, a former professional football player. Today, ESE has grown to consist of multiple assets and world-class operators in the gaming and esports industries.
Audience Research & Branding
We started by sitting down with your the ESE team to understand the current pain points of their existing website and the brand assets. We also sat down with the client to understand who the primary customer was from the brand. Out of this process we were able to agree the brand has two unique audiences: investors and e-sports enthusiasts.
The Customer Experience Goals
Knowing the website had two unique audiences, we decided to create an experience that met both audiences in the middle and created an all in one transparent platform that allows investors to learn more about the business and up to date financial information while also allows brand enthusiasts to visit the website and learn more about the players and team members.
The New Experience
We went to work and created the new platform. With a mobile and SEO focus, we decided to create a new platform on wordpress CMS. With a business focused on merger & acquisition , we built the website with an easy functional backend builder.