We delivered a complete digital experience overhaul for CDm2 Lightworks to mark their 20 year anniversary, building eight new website templates with a direct Salesforce integration in just eight weeks. The result is a bolder, more confident digital sales presence that finally matches the standard of work the team has been delivering for two decades.
CDm2 Lightworks
Client Overview
CDm2 Lightworks is a lighting manufacturer representative partnering with project teams across the industry to deliver integrated lighting and control solutions. For 20 years, the team has built a reputation for thoughtful specification, technical depth, and project partnerships that span some of the most considered builds in the region. As the 20 year anniversary approached, CDm2 recognized that their digital presence no longer reflected the scale, sophistication, or ambition of the work they had quietly built over two decades, prompting a strategic refresh designed to bring their online identity in line with the bold, project-led work the team delivers every day.
The Process
Discovery and Alignment
We began with structured stakeholder alignment sessions to understand how CDm2 operates, how project teams discover and engage with them, and where the existing digital experience was falling short of the brand’s actual reputation. Through these early discussions, a clear insight emerged: the team did not need a full rebrand to feel modern again, they needed a digital experience bold enough to match the work already in their portfolio. This shaped a focused, efficient engagement designed to elevate without disrupting, allowing CDm2 to honour 20 years of brand equity while introducing a more contemporary and confident digital expression.
Detailed Analysis and Strategic Planning
With strategic direction set, our team developed a refreshed brand strategy and UI/UX framework that brought CDm2’s visual confidence forward without requiring a ground-up rebrand. We designed eight new website templates engineered to showcase the breadth of CDm2’s project work, technical capability, and partner relationships, with each template purpose-built for a specific content type and audience journey. Alongside the design work, we planned the analytics, SEO foundation, and a direct Salesforce integration to ensure every inquiry, lead, and project conversation flowed seamlessly into the team’s CRM rather than sitting siloed in disconnected forms or inboxes.
Implementation and Integration
Our team executed the full technical development against an aggressive eight week timeline, building out all eight templates, integrating Salesforce directly into the lead capture and inquiry flows, and managing a careful transition plan to launch on schedule for the 20 year anniversary milestone. Continuous review sessions with the CDm2 team ensured the new experience felt authentically theirs at every step, capturing the boldness of their portfolio while preserving the trust and equity built over two decades. The launch was delivered cleanly and on time, with no disruption to existing project conversations or partner relationships.
Results & Impact
CDm2 Lightworks now operates on a digital experience that finally matches the calibre of their work. The eight new templates give the team a flexible, modern foundation to showcase projects, capabilities, and partnerships across every audience touchpoint, while the direct Salesforce integration ensures no inquiry or opportunity is lost between the website and the sales team.
The refreshed digital presence positions CDm2 confidently for the next chapter of growth, honouring 20 years of brand equity while signalling the boldness and ambition the team brings to every project they touch.
