Yaletown Wellness

Yaletown Wellness is a boutique wellness clinic based in the heart of Yaletown, Vancouver, specializing in non-surgical beauty treatments including microneedling and facial acupuncture. Yaletown Wellness is positioned as a leader in their niche. However, prior to partnering with Analog + Digital, they were struggling to gain traction in search results and had never fully leveraged paid marketing.

Key Results

3
organic traffic in 6 months
15
Increase in Patient Bookings since working with us
100%
increase in non-branded organic searches in 4 months.

The Challenge

Industry: Medical Clinics

Scope: Search Engine Optimization, Google Ads

Before our intervention, Evolve Vancouver faced several significant obstacles:

  • Low Organic Visibility: Yaletown Wellness was not appearing prominently in search engine results, especially for high-intent keywords like “microneedling Vancouver”, making it difficult for potential clients to discover their services online.
  • No Paid Marketing Strategy: The clinic had never fully implemented a paid ads strategy. Previous campaigns were underperforming and lacked structure, resulting in wasted budget and low ROI.
  • Competitive Market Pressures: The clinic faced heavy competition from other beauty and wellness providers in downtown Vancouver. Without a unique digital presence, it was difficult to compete with more established brands.
  • No Lead Attribution: There was no visibility into how leads were being generated. Key actions like bookings through Jane.app and phone inquiries weren’t being tracked, making it impossible to measure what was working.

Our Approach

To address these challenges, Analog + Digital delivered a tailored Google Ads and SEO strategy focused on lead generation and local visibility.

Step One

Strategic Google Ads Campaigns

Our paid ads strategy included:

  • High-Intent Campaign Buildout:  We launched brand-new campaigns focused on Yaletown Wellness’s highest-value services supported by custom ad copy that reflected the clinic’s advanced technology and personalized care.
  • Budget & Bid Management: To keep acquisition costs low and conversion volume high, we took full control of bidding. This hands-on approach helped maintain a $60 average cost per booking while steadily increasing lead volume. 
  • 4x Return on Ad Spend(ROAS): Within 3 months of campaign launch, we’re consistently hitting 4x ROAS for online bookings alone.
  • Conversion Tracking: Our expertise in Jane.app allows us to see which specific ad led to patient bookings. Implementing robust conversion tracking enabled us to monitor the performance of each ad in real time, facilitating quick adjustments in the ad campaign, that allows us top enhance campaign effectiveness.

Step Two

Landing Page Design + SEO Optimization

  • On-Page Optimization for SEO: Rather than starting from scratch, we optimized each service pages locally to increase overall rankings for their services online.
  • Local SEO Emphasis: Given the clinic’s competitive Yaletown location, we implemented geo-targeted keyword strategies and optimized their Google Business Profile to boost visibility in local searches.

Step Three

Conversion Rate Optimization

Improved Layout and CTAs: Rather than starting from scratch, we transformed existing service pages into conversion-focused assets. Clear CTAs, better copy structure, and improved visuals helped guide users toward booking.

Integrated Tracking: Phone and Jane.app bookings tracking allows us to see which marketing activity led to booked leads and appointments.

The Results

3
organic traffic in 6 months.

Through our targeted SEO initiatives, organic traffic increased significantly—bringing a higher volume of potential patients to the website. Yaletown Wellness averaged 1,200 monthly visitors prior to working with us. Now they average 2500 monthly visitors.

15
Increase in Patient Bookings since working with us.

Enhanced visibility and optimized user experience led to a marked rise in online appointment bookings.

100
increase in non-branded organic traffic.

The increase in non branded search terms (e.g. microneedling vancouver) added a new avenue for leads for Yaletown Wellness.

Ready to Drive More Patients to Your Clinic?

If your clinic is struggling to attract new patients or improve online visibility, Analog Digital can help. We specialize in creating high-converting websites, SEO strategies, and paid ad campaigns that deliver measurable results.

Request Your Free Website Audit Today

We’ll assess your current website performance, identify issues, and provide actionable strategies to help you grow your clinic.

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